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Marketing Operations Manager, Lead Management

The Marketing Operations team, which is part of the Analytics, Insights & Operations team, at Dun & Bradstreet is focused on building and optimizing processes that fuel the marketing strategy, while managing the lead funnel to maximize ROI and growth.  Within marketing we partner with integrated marketing, demand generation and analytics teams to ensure that foundational marketing automation and CRMprocesses allow for strong campaign insight.  In this role you will be responsible for our lead management systems and partner closely with our sales and sales operations organizations to ensure strong end to end lead management.  The Marketing Operations Specialist, Lead Management  (known internally as Marketing Manager, Lead Management) will report to the Director of Lead Management, based in the Center Valley, PA office.    Key responsibilities include: Analyze marketing and sales data to develop insights and make recommendations on areas for optimization Liaison to tele sales organization, working with sales leadership to maintain lead queues, deliver reporting to optimize follow up with inquiries, manage SLA's and drive continuous improvement Participate in critical priority of developing a world class Lead Scoring model to drive business growth Project Management of cross-functional initiative to accelerate lead conversion; including testing new tools and partnering across marketing to drive success Partner with Demand Generation team to recycle leads for sales Leverage Salesforce.com (SFDC) to support the day to day operation of the Lead Management Function through reporting and analysis. Monitor capacity of Lead Development team and perform analysis on various channels (phone, chat, web) and lead sources Back up for lead capture tools (phone, chat, appointment setting) that support demand generation programs Partner across the Analytics, Insights & Operations team to determine opportunities to leverage analytics within the lead management process What we're looking for? We are looking for a forward-leaning self-starter who possesses intellectual and operational curiosity, exceptional marketing and lead management experience, proven experiencepartnering with sales and top-notch communication skills.  Our team members work well together, with partners and individually.  The ability to develop and optimize processes across team and platforms, in an effort to drive ROI will be keys to success in this role. You should possess the following skills and experience: A Bachelor's degree in business, marketing or information systems; 2-4 years of marketing experience; preferably within a marketing operations function thru an internship or college coursework. Highly analytical and able to derive meaning from data Advanced Microsoft suite mastery (MS Excel and Access) Considerable and proven experiencepartnering with sales teams Salesforce.comreporting and dashboard skills A proactive nature and hands-on approach, with a continuous focus to seek out development opportunities Ability to work quickly and under pressure JIRA or agileexperience a plus Superior written and verbal communication skills Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. We are committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to . Determination on requests for reasonable accommodation are made on a case-by-case basis. R-03892
Salary Range: NA
Minimum Qualification
Less than 5 years

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